Self Optimising Web Pages

If you need to increase website conversion rates then you ought to start trying out different copy because your copy will have the single biggest impact on your overall profits. Powerful, focused writing that positively promotes your products or services clearly and addresses all the classic objections will trounce poorly written, slack, unfocused and badly presented copy.

However the process of copy testing is not quite as simple as it ought to be. And this is a barrier to implementation. Ask nearly any online marketer about the value of copy testing and they’ll tell you it is essential to success. But few of these people actually actually get round to doing it themselves.

Why?

Because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you. Better than that, it actively reacts to the results of tests in such a way that your website gets better and better at converting as time moves on. The way evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.

Over time some copy will clearly outperform other copy and an automatic feed back mechanism ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.

The value of increasing web conversion rates is massive and you can actually find a punchy little course about it on on ReallySimpleTesting.com. Personally I think that one of the most interesting things you can learn on that site is how small changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.